I work with a selected number of agencies and WordPress product owners helping them optimize their design operations through system-driven scalable design. I also build my own products.
Services
With the right balance of AI integration and handcrafted execution, I deliver targeted services with a specific scope.
UI and design systems for WordPress products. From settings pages to dashboards to free-to-pro flows, built as a system your team can safely scale and maintain.
Full websites for your business or clients, built on ACSS with EtchWP or Bricks. Fast, accessible, maintainable and structured.
Figma libraries, token architecture, and context that keeps design and dev speaking the same language.
Audits and design direction for teams who know the UX is the bottleneck but can't see why. I find the friction and tell you what to fix first.
Selected Work
2026
Agent-driven workflow for Automatic.CSS.
Product
2025
Shared product design system across multiple WordPress plugins.
Product
2024
Marketing site redesign, Product UI/UX.
Web
2024
Design Operations, platform UI/UX.
Web
2022
Multi-product design and advisory. Block themes and patterns.
Advisory
2021
Landing page design framework for Courses.
Web
2018
Style Kits plugin. Global design toolkit for Elementor.
Web
2013
WordPress themes design.
Web
Testimonials
"…John's UX/UI skills transform complex ideas into clear, user-friendly solutions, empowering our developers and elevating our products and services. He consistently goes above and beyond, taking initiative even before being asked, always focused on quality and takes true ownership."
"…I've collaborated with John since 2017, the best designer I've ever worked with. Brilliant at what he does and an absolute joy to work with…"
“…I can’t recommend John enough! He truly has a mastery of design thinking and brings a thoughtful approach to every design challenge…”
“…I usually find it challenging to work with designers because I’m very data-oriented. I prefer to understand how a new design will improve user experience or conversion in practical terms, rather than based on feelings alone. John was one of the few people I was able to collaborate with successfully. He worked with us on several projects, in a way that balanced both business goals and user experience…”
"…Working with John on our TranslatePress website redesign was a great experience. He overdelivered on every aspect of the project, following through and taking things beyond our expectations. John is incredibly responsive and clear communication made the process seamless. Every interaction reinforced his passion for design and his true professionalism…"
Work with me